《Delicious intangible cultural heritage》Plot introduction

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《Delicious intangible cultural heritage》Plot introduction

《Delicious Intangible Cultural Heritage》is a 6-episode documentary on the inheritance of intangible cultural heritage produced by Douyin, co-created by Guangdong Satellite TV and directed by Xiao Han.

The film is composed of actor Zhang Xincheng and Douyin anchor Zhou Xiaonao, who form a foodie duo. Taking the twelve o'clock as the main line, they travel to Tianjin and Guangzhou, one north and one south, to experience the city's fireworks, taste 12 intangible cultural heritage delicacies, and interact with intangible cultural heritage.Cheng Ren talks about the touching stories behind the food.

The film will premiere on Douyin platform on September 14, 2023.

Following artist Zhang Xincheng and Douyin master Zhou Xiaonao, we will go deep into the life of Tianjin and Guangzhou, and explore the secret corner of the city with the twelve o'clock as the background.In this process, we will not only taste the unique charm of intangible cultural heritage food, but also have a deep understanding of the rich humanistic history and emotional experience behind it.Through this event, we will discuss together how to inherit and revitalize intangible cultural heritage food so that it can be integrated into modern life while maintaining its traditional charm.

Among the stars on Douyin, the #intangible cultural heritage topic is like a bright shooting star, with a reading volume of 14.4 billion+, which is enough to show people's enthusiasm and concern for intangible cultural heritage.This is not only to satisfy the taste needs of the broad audience, but also an important part of promoting the inheritance of intangible cultural heritage food culture.

Since the feature film was released, it has been like a dazzling star, attracting the audience to enthusiastically follow the series. They shouted that they could not see enough and asked for more updates, forming a fanatical craze for watching the series.As a joint broadcast partner, Yunnan Baiyao Oral Care Products has launched extra chapters and main films alternately, which is like the alternation of yin and yang, promoting each other and forming a spiral of popularity.

On the one hand, the launch of the extra chapter is like a dessert, which satisfies the audience's continuation of the main film's content and further locks the audience's attention; on the other hand, the innovative launch of the extra chapter also injects fuel into the continued popularity of the main film.The new energy brought the show to a higher level of attention.

From the perspective of IP development, spin-offs have become an important part of online content. They can extend the value chain of IP and enhance its long-tail effect.Regarding the content of "delicious intangible cultural heritage", the main film and the extra chapters echo each other, allowing the audience to continue to pay attention to the topic of intangible cultural heritage food, making it attract attention now and continue to develop in the future.When viewers see such exciting programs, they will naturally recognize the contemporary value of intangible cultural heritage food culture, and brand owners can also increase their exposure in this way.

This is a cultural victory, a commercial victory, and a victory for the inheritance and development of intangible cultural heritage food culture.

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