After Yu Minhong apologized, Dong Yuhui expressed his resistance to selling goods

After Yu Minhong's apology, which frequently appeared in major barrage videos recently, Dong Yuhui's voice to resist selling has become a new popular vocabulary. This is an emerging cultural term in the Internet trend. However, many netizens feel at a loss about this. In order toTo answer their doubts, our website has compiled the following content.

On June 11, the share price of Oriental Selection (1797.HK) once fell by more than 10“. As of press time, it fell 9.01” to HK$13.94, according to Wind data.In the past seven trading days, the company's stock price has fallen by 27.17“.

According to the news, Dong Yuhui, who is currently the cultural assistant to the chairman of New Oriental Education Technology Group (9901.HK) and the vice president of New Oriental Culture and Tourism Group, said in an outdoor radio program, "I am very resistant to selling things. I seek truth from facts. To this dayThe fact that I don't enjoy this job may be essentially due to my previous personality and my past career.Although Dong Yuhui feels that his work is supportive, he has no joy.

As of press time, Cicada Mama’s data shows that in the ranking of the popularity of Douyin’s products, ”Walking with Hui“ Live Room ranked 37th, and ”Eastern Selection“ was not on the list.In the live broadcast sales ranking list, ”Walking with Fai“ ranked 68th, and ”Eastern Selection“ ranked 87th.In the past 90 days, the total number of fans in the ”Eastern Selection“ live broadcast room has fluctuated downwards. As of press time, the total number of fans was 30.276 million, a decrease of 492,000 or 1.6” from 30.768 million 90 days ago.

Talking about his attitude towards the word "Internet celebrity", Dong Yuhui said that he is very disgusted with these two words. "You can say laid-off teachers, or any other word will do."In English, Internet celebrity is translated as ‘celebrity’. It is not a complimentary word. It usually does some very stupid things to attract attention. I really reject these two words.“

Dong Yuhui said that the live broadcast caused his parents to be harassed for a long time. After a supplier could not contact him, he went to his hometown in the countryside to find Dong Yuhui's parents.”I feel quite guilty. I often think that I won’t do this job (live broadcasting) anymore.“Dong Yuhui said on the show.

Recently, Oriental Selection’s stock price has fallen due to public opinion.On May 31, Yu Minhong said in a live broadcast: ”Dongfang Selection is now in a mess.“On June 3, this topic became a hot search topic on Weibo, and triggered hot search topics such as the style of Dongfang Selection’s live broadcast room has changed, and Oriental Selection’s knowledge delivery has changed to “Mai’s delivery of goods”.

Yu Minhong, founder of New Oriental (EDU.N) and CEO of Oriental Selection, said in a live broadcast that he has reached the age of retirement and will be a little further away from doing business in the future.”I have been scolded, accused and insulted online more times this year than in my entire lifetime.“Yu Minhong said.

On June 7, Yu Minhong issued an open letter apologizing to Oriental Selection’s customers, shareholders and investors.He said that Dongfang Selection, which has been hotly discussed in the public opinion field, was a mess. It was just a humble expression between friends and he also made this comment on more than one occasion. In his opinion, it was a habitual expression, but he did not expect it.It will cause so many waves and lead to so many interpretations, good or bad.

Previously, Oriental Selection released its interim results announcement for the six months ending November 30, 2023.The financial report shows that Oriental Selection’s total revenue in the mid-term of fiscal year 2024 was 2.795 billion yuan, a year-on-year increase of 34.4”; net profit was 249 million yuan, a year-on-year decrease of 57.4“; the gross profit margin fell from 47.2” to 39.1% year-on-year, mainly due to self-operated products and live broadcastsThe rapid development of e-commerce business has led to increased costs.

Debon Securities Research Report analyzed that Oriental Screening is undergoing a process of transformation from live broadcast IP to platform.Too much reliance on a single channel may lead to greater operating risks. The creation of a multi-level matrix of KOLs and multi-platform channel operations are the direction for the stable operation of e-commerce platforms.Oriental Selection still has room for optimization in terms of the connection sophistication and management model of platform transformation.

Zhuang Shuai, an expert in the retail e-commerce industry and founder of Bailian Consulting, told China Business News that knowledge live broadcasts represented by Dong Yuhui will cause a certain degree of viewing fatigue, and the sales conversion efficiency itself is not high.In the past, Oriental Screening, under the leadership of Dong Yuhui, had better sales results. One was due to the novel mentality of netizens, and the other was due to Dong Yuhui's IP effect.In addition, from the perspective of business operations, the number of knowledgeable and educated talents willing to sell goods is still relatively scarce. Dong Yuhui’s transformation into the cultural tourism business can also prove this.

Zhuang Shuai believes that in the future, Oriental Selection will still need to implement a good supply chain in the highly competitive e-commerce industry and improve its product and price power.At the same time, in addition to the live broadcast business, we will do a good job in shelf e-commerce business and team training.At present, Oriental Selection has reduced the promotion of independent APPs. It is one of the current options for Oriental Selection to develop shelf e-commerce on Taobao, JD.com, Pinduoduo and other platforms to expand incremental space.

The above is all about Dong Yuhui’s resistance to selling goods after Yu Minhong’s apology. If you want to know more about online pop culture, please pay attention to the line class.