Breaking multiple records and becoming the first“ hit” of the summer 《The Double》

《The Double》 In the days after it was aired, there are content and videos about it on Douyin, Weibo, Bilibili and other places, especially it broke many records and became the first“ hit” of the summer《The Double》is the one that has been discussed the most by the audience recently, so today I will talk about it with all my friends.

Recently, the costume drama "The Double" directed by Lu Haojiji, Bai Yunmo, and Ma Shishi, starring Wu Jinyan, Wang Xingyue, and Chen Xinhai, became an instant hit after its premiere, quickly setting multiple platform records and leading the market as a dark horse.There was 《Qing Yu Nian 2》, and there was 《Fox Demon Matchmaker·Yuehong Chapter》. The cast, IP popularity and pre-broadcast publicity can only be considered average, 《The Double》Why did it become the first“ hit” in the summer?

Breaking the circle as a dark horse

Since its launch on June 2, the platform popularity of 《The Double》 has continued to rise.Data shows that 《The Double》 is the most popular drama series on its first day of broadcast in 2024, and its first-day viewing volume of the feature film even exceeded that of 《Qing Yu Nian 2》.What is even more noteworthy is its amazing topical potential, which means that the potential of the play has not yet been fully unleashed.

In fact, -The Double- had vague potential to be a hit even before it was aired.Wu Jinyan's second appearance in the revenge drama since "Story of Yanxi Palace" attracted the attention of most viewers. With the blessing of “ Yu Zheng”, the popularity of the drama has reached a new level.《The Double》 After the trailer was released, the relevant second-generation clips were highly circulated on the video platform, which promoted the first round of popularity of the series.

As the hit drama - Qing Yu Nian 2 - comes to an end, the market traffic is gradually released, which is an excellent opportunity for new dramas to come forward; and the summer season has always been the home of female-oriented costume dramas, and the audience's attention is locked in advance.The difference is that The Double chooses to update at 12 noon. This is somewhat similar to large-scale screenings in the film industry, making it easier to accumulate traffic and word-of-mouth potential.Therefore, despite being flanked by - Qing Yu Nian 2 - Fox Demon Matchmaker·Yuehong Chapter - and other super IP“, - The Double - still emerged suddenly by virtue of its excellent schedule slots and scheduling strategies., successfully captured the first wave of summer traffic.

In addition to schedule slots and broadcast strategies, the core competitiveness of 《The Double》 is its sudden rise in subject matter and content.Among the various labels of the play, its ”decompression and refreshing drama“ feature is the most distinctive.《The Double》 simply and neatly responded to the audience's emotional appeal for a strong plot and fast pace, with the rhythm of a short play and the information content of a long play. It attracted the audience to follow the show with a strong sense of satisfaction right after it started airing.

《The Double》 tells the story of Xue Fangfei, the daughter of a county magistrate with a good family and a happy life. She lost everything after a huge change. She was entrusted by her savior, Jiang Li, the daughter of Zhongshu Ling, and returned to the capital as Jiang Li.With the help of Xiao Heng and others, he overcame many difficulties and dangers, worked hard to fight against injustice, and finally rescued his father who was accidentally imprisoned, and helped Xiao Heng uphold justice and protect the people of Li.

Under the banner of "Revenge and Cool Drama", -The Double《starts with a concentrated plot of the heroine Xue Fangfei being framed, buried alive by her husband, rescued by the nobleman Jiang Li, and exchanging identities with Jiang Li to start a revenge plan..At this point, Xue Fangfei, who had exchanged identities, began to take revenge, not for glory and wealth, but for the sake of redressing the injustice, for Jiang Li who died of injustice, and for her former self.At the beginning of the third episode, Xue Fangfei entered the Prime Minister's Mansion as a daughter of the Prime Minister, and began the road of growth and counterattack. However, the series was not limited to ”house fighting“.The connection between home and country, such as the Salt Case and the Annual Examination, also unfolded rapidly.Judging from the development of the plot, Xue Fangfei will further enter the whirlpool of court struggle.

From the perspective of narrative rhythm, the narrative of 》The Double《 can be said to be fast and lightning-fast. In less than an hour, the complicated past life and present life are explained clearly without any sloppiness, and it can maintain a high frequency in almost every episode.The amount of plot and multiple twists.While competing with short and quick mini-series, the richness of long-form dramas is also growing rapidly.For viewers who need to watch dramas at double speed, 》The Double《 is a cool drama that comes with its own double speed.

Tell good stories about women’s growth

The growth story of female awakening has been a very popular theme in the field of costume dramas in recent years. However, with the protagonist ”Goldfinger“”brainless cheat“, the cool drama has been unable to attract the audience's attention. 》The Double--set off a series of dramas.The internal driving force of the craze is not purely ”shuangwen% logic.

In terms of character design and plot, the play focuses on the heroine's experience of bottoming out and rebounding.Different from Mary Sue narratives, the protagonist's story line is not driven by love, but focuses on subjective consciousness and personal tempering.Starting from this idea, let the narrative be freed from pure “shuangwen” logic and truly tell the story of female growth.The female cooperation in 《The Double》 does not remain superficial, but depicts the shared weal and woe of Xue Fangfei and Jiang Li's twists and turns.One of them is a talented girl from Huaixiang who was framed by her mother-in-law and buried alive by her husband, and the other is a daughter of the Prime Minister who was set up by her stepmother and was imprisoned away from home.A twist of fate allowed two completely different women to meet and get to know each other. They saw themselves in each other and the courage to fight against the darkness.Since Xue Fangfei took Jiang Li's identity, she not only wanted to avenge herself, but also got everything that belonged to her for Jiang Li.

As the plot continues to deepen, Xue Fangfei is also growing.When she was in the Virgin Hall, Xue Fangfei cleverly observed the height of the lantern to create opportunities for herself to return to Beijing; when she was coerced by Mr. Qin, she escaped by lying about being the other party's accomplice; when she returned to the Jiang family, Xue Fangfei accepted the situation and took advantage of the contradiction between the maids.He succeeded in making his father feel guilty and was qualified to attend the Hairpin Ceremony.Her IQ is online and her emotions are full. Every operation she makes will bring personal growth or advance the plot.Although the heroine is insulted and harmed, the audience will not feel aggrieved at all, but will always be in a sense of satisfaction and suspense when small tasks are accomplished and new tasks appear.

In addition, the female group portraits in the play are also quite vivid, and both the positive characters and the villains have created complete character arcs.For example, the eldest princess is deep-minded, moody, arrogant and crazy. Although she likes Shen Yurong, she still has the attitude of a superior, coming and going when he is called; she can also say: Don't underestimate your daughter's ability., the critical moment may not be inferior to that of men“, and strive for equal opportunities for women to take exams... ”The bad is really bad, and the cool is also really cool%. The supporting roles in the play are all complex and three-dimensional.

A good film and television work is not only determined by the outstanding acting skills of the actors and the high quality of the plot, but also the dedication of the production team. They carefully polished every detail and portrayed the image of each character, allowing the audience to empathize and experience it deeply.The heart of the character.Okay, the above is all about breaking multiple records and becoming the first“ hit” of the summer - The Double -. If you think it's good, come to the dialogue class often.