Breaking multiple records and becoming the first of the summer“explosion”“Mo Yuyunjian”

《Mo Yuyunjian》 In the days after it was broadcast, there are contents and videos about it on Douyin, Weibo, Bilibili and other places, especially the fact that it broke many records and became the first of the summer.“Mo Yuyunjian”is the one that has been discussed the most by the audience recently, so today I will talk about it with all my friends.

Recently, the costume drama Mo Yuyunjian, directed by Lu Haojiji, Bai Yunmo, and Ma Shishi, starring Wu Jinyan, Wang Xingyue, and Chen Xinhai, became an instant hit after its premiere, quickly setting multiple platform records and leading the market as a dark horse..There was 《Qing Yu Nian 2》, and there was 《Fox Demon Matchmaker·Yuehong Chapter》. The cast, IP popularity, and pre-broadcast publicity were only average,《Mo YuyunWhy did time become the first—explosion—of the summer?

Breaking the circle as a dark horse

Since its launch on June 2, the popularity of the platform - Mo Yuyunjian - has continued to rise.Data shows that - Mo Yu Yun Jian - is the most popular drama on its first day of broadcast in 2024, and its first-day playback volume even exceeded - Qing Yu Nian 2 -.What is even more noteworthy is its amazing topical potential, which means that the potential of the play has not yet been fully unleashed.

In fact, Mo Yuyunjian had vaguely appeared to be a hit even before it started broadcasting.Wu Jinyan once again appeared in the revenge drama after "The Story of Yanxi Palace" and attracted the attention of most viewers. With the blessing of Yu Zheng, the popularity of the drama has reached a new level.》Mo Yuyunjian《After the trailer was released, the relevant second-generation clips have a high degree of dissemination on the video platform, which promoted the first round of popularity of the series.

As the hit drama - Qing Yu Nian 2 - comes to an end, the market traffic is gradually released, which is an excellent opportunity for new dramas to come forward; and the summer season has always been the home of female-oriented costume dramas, and the audience's attention is locked in advance.The difference is that Mo Yuyunjian chooses to update at 12 noon. This is somewhat similar to the large-scale screening in the film industry, and it is easier to accumulate traffic and word-of-mouth potential.Therefore, despite being attacked by 》 Qing Yu Nian 2 《 Fox Demon Matchmaker·Yue Hong Chapter 》 and other super IPs, 《 Mo Yuyunjian 》 still relies on excellent schedule slots andThe scheduling strategy suddenly emerged and successfully captured the first wave of summer traffic.

In addition to schedule slots and broadcast strategies, the core competitiveness of Mo Yuyunjian is its sudden rise in theme and content.Among the various labels of the play, its characteristic of "decompressing and refreshing drama" is the most distinctive.《 Mo Yuyunjian 》 simply and neatly responded to the audience's emotional appeal for a strong plot and fast pace - the rhythm of a short play and the amount of information in a long play - and attracted people with a strong sense of refreshment right after the broadcast.The audience is obsessed with the show.

《Mo Yuyunjian》It tells the story of Xue Fangfei, the county magistrate's daughter with a good family and a happy life. She lost everything after a huge change. She was entrusted by her savior, Jiang Li, the daughter of Zhongshu Ling, and returned to the capital as Jiang Li.With the help of Xiao Heng and others, he overcame many difficulties and dangers, worked hard to fight injustice, and finally rescued his father who was accidentally imprisoned, and helped Xiao Heng uphold justice and protect the people of Li.

Taking "Revenge Drama" as the banner, "Mo Yuyunjian" condenses the heroine Xue Fangfei at the beginning - she is framed, buried alive by her husband, rescued by the noble Jiang Li, and exchanges identities with Jiang Li to start.Revenge Plan - and other plots.At this point, Xue Fangfei, who had exchanged identities, began to take revenge, not for glory and wealth, but for the sake of redressing the injustice, for Jiang Li who died of injustice, and for her former self.At the beginning of the third episode, Xue Fangfei entered the Prime Minister's Mansion as the Prime Minister's daughter and began the road of growth and counterattack. However, the series was not limited to - house fights. After Xue Fangfei outsmarted her stepmother and successfully gained a foothold in the Prime Minister's Mansion,The line between home and country connected by the illegal salt case, annual examination, etc. also unfolded rapidly.Judging from the development of the plot, Xue Fangfei will further enter the whirlpool of court struggle.

From the perspective of narrative rhythm, the narrative of "Mo Yuyunjian" can be called "fast-moving". In less than an hour, the complex past and present life are explained clearly without any sloppiness. In almost every episodeIt can maintain high-frequency plot volume and multiple reversals.While competing with short and quick mini-series, the richness of long-form dramas is also growing rapidly.For viewers who need to watch dramas at double speed, "Mo Yu Yunjian" is a cool drama that comes with double speed.

Tell good stories about women’s growth

The growth story of female awakening has been a very popular theme in the field of costume dramas in recent years, but the cool dramas with the protagonist - Goldfinger - brainless cheats can no longer attract the audience's attention. - Mo YuyunThe internal driving force that set off the craze for watching dramas is not purely - Shuangwen - logic.

In terms of character design and plot, the play focuses on the heroine’s experience of hitting bottom and rebounding.Different from the Mary Sue narrative, the protagonist's story line is not driven by love, but focuses on subjective consciousness and personal hardship.Starting from this idea, let the narrative be freed from pure-shuangwen-logic, and truly tell the story of female growth.The female cooperation in "Mo Yuyunjian" does not remain superficial, but depicts the shared weal and woe of Xue Fangfei and Jiang Li's twists and turns.One of them is a talented girl from Huaixiang who was framed by her mother-in-law and buried alive by her husband, and the other is a daughter of the Prime Minister who was set up by her stepmother and was imprisoned away from home.A twist of fate allowed two completely different women to meet and get to know each other. They saw themselves in each other and the courage to fight against the darkness.Since Xue Fangfei took over Jiang Li's identity, she not only wanted to avenge herself, but also wanted to get back everything that belonged to her for Jiang Li.

As the plot continues to deepen, Xue Fangfei is also growing.When she was in the Virgin Hall, Xue Fangfei cleverly observed the height of the lantern to create opportunities for herself to return to Beijing; when she was coerced by Mr. Qin, she escaped by lying about being the other party's accomplice; when she returned to the Jiang family, Xue Fangfei accepted the situation and took advantage of the contradiction between the maids.He succeeded in making his father feel guilty and was qualified to attend the Hairpin Ceremony.Her IQ is online and her emotions are full. Every operation she makes will bring personal growth or advance the plot.Although the heroine is insulted and harmed, the audience will not feel aggrieved at all, but will always be in a sense of satisfaction and suspense when small tasks are accomplished and new tasks appear.

In addition, the female group portraits in the play are also quite vivid, and both the positive characters and the villains create complete character arcs.For example, the eldest princess is deep-minded, moody, arrogant and crazy. Although she likes Shen Yurong, she still has the attitude of a superior, coming and going when he is called; she can also say - don't underestimate her daughter's family.Ability, not necessarily inferior to men at critical moments - fighting for equal opportunities for women to take exams... - bad is really bad, good is really good - the supporting roles in the play are all complex and three-dimensional.

A good film and television work is not only determined by the outstanding acting skills of the actors and the high quality of the plot, but also the dedication of the production team. They carefully polished every detail and portrayed the image of each character, allowing the audience to empathize and experience it deeply.The heart of the character.Okay, the above is all about breaking multiple records and becoming the first of the summer - Mo Yuyunjian -. If you think it's good, come to the line class often.