“Xiaomi Comparison Method” Internet meme explanations are new meme words that often appear in major barrage videos recently. Many netizens who don’t understand it said they were confused. In order to answer their doubts, we have compiled the following content.
What is “Lei Jun’s comparison method”?This popular Internet buzzword refers to Xiaomi founder Lei Jun’s use of comparative evaluation to showcase Xiaomi products at new product launches.Lei Jun usually compares Xiaomi mobile phones, Xiaomi tablets, etc. with competitors' products and emphasizes the advantages of Xiaomi products.However, this approach also triggered complaints from some netizens, who believed that Lei Jun only compared the advantages of his own products to the disadvantages of others, while ignoring the advantages of his competitors.As a result, netizens started to make a lot of jokes based on various comparison operations before the press conference, and “Lei Jun comparison method” and “Xiaomi comparison method” were born.
At the new product launch conference, Lei Jun’s way of comparing the products of his competitors did cause some controversy.Many netizens believe that Lei Jun's comparison method is a bit one-sided and often only highlights the advantages of Xiaomi products while ignoring the highlights of competitors.This is like standing in line-style publicity, climbing Xiaomi to a higher level while attacking its opponents.Many netizens had noticed Lei Jun’s approach before the press conference. For example, someone had previously photographed a Xiaomi laptop that was promoted as being thinner than a one-yuan coin. However, when looking at the picture, they found that the coin was standing vertically, while the Xiaomi laptop was lying down.Yes, this comparison seems a bit far-fetched.
However, some netizens believe that “Lei Jun's comparison method” is actually an inevitable phenomenon in market competition.In a highly competitive market, it is not surprising that every brand is actively promoting the advantages of its own products.For consumers, understanding the highlights and advantages of a product can also help make better purchasing decisions.Therefore, whether it is Lei Jun or other entrepreneurs, they tend to demonstrate the advantages of their own products through comparison, which is a market strategy.
In any case, the emergence of Internet hot words often means that there is a certain market consensus and recognition behind them.Whether supporting or complaining, “Lei Jun vs. Fa” has become the focus of people's discussion.For Xiaomi, the emergence of Lei Jun’s comparison method is also a warning, reminding companies to pay more attention to the way their products are promoted, and at the same time pay more attention to the strength and user experience of the products.For other companies, they can also learn from this experience and remind themselves that they cannot only see one side of the market competition, but must fully understand the market demand and make objective comparisons between products and competitors.
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