The overseas short drama will break out in May 2024!

“The overseas skit broke out!”It is one of the important plots in the latest popular TV series. This drama has attracted the attention of a large number of viewers and has also been quite successful in terms of plot and actor performance. It can be called a successful masterpiece.Overseas skit breaks out!It is a topic that has attracted much attention recently. Let’s talk about this topic today.

As a cultural product, the plot, characters, lines, etc. of short plays will be influenced by local culture.In the process of going overseas, how to adapt to the cultural backgrounds of different countries and regions and avoid cultural conflicts are the primary issues that the short drama production team needs to face.For example, certain plots and characters that are popular domestically may not be popular in overseas markets, and may even trigger misunderstandings and negative reactions.Therefore, the short play production team needs to conduct in-depth cultural research on the target market and understand the preferences and habits of local audiences to ensure that the content of the short play can meet the aesthetic needs of the local market.

According to SensorTower data, in 2023, the total download volume/net transaction volume of the overseas platform for top short dramas will reach 28.23 million times/56.71 million U.S. dollars respectively, achieving explosive growth compared with 2022.

Guohai Securities’ overseas short drama report shows that using the short drama DAU*ARPPU calculation method, it is predicted that the long-term overseas short drama market is expected to reach US$36 billion.In comparison, in 2024, iiMedia Consulting predicted that by 2027, the size of China’s short drama market will exceed 100 billion yuan, and the overseas short drama market has greater growth potential.

As more and more domestic short drama production companies enter overseas markets, market competition is intensifying.How to stand out among many competitors and attract the attention and love of overseas audiences is an important issue that the short drama production team needs to think about.This requires the short drama production team to work hard on content innovation, production level, marketing strategy, etc. to continuously improve their competitiveness.

Compared with the domestic market, the development of overseas markets requires more capital investment, including market research, content production, marketing and promotion, etc.For many smaller sketch production companies, financial pressures can be greater.Therefore, they need to raise funds through financing, cooperation, etc. to ensure the smooth progress of the short play project.

To sum up, the editor broke out the short drama about going overseas!Everything is provided for everyone.If you think this article is beneficial to you, please continue to follow us, we will present more latest and richest plot analysis and character analysis for you.