Hot summer TV dramas stage fierce "ratings war"

With the popularity of TV series, the hottest summer TV series staged a fierce "ratings war" and gradually attracted the attention of fans. As we all know, once the series was broadcast, it was known for its wonderful plot, excellent production and meticulous interpretation., has received unanimous praise from the audience and won the first place in the ratings. It is a good drama worth watching!

[Exciting summer online TV series]

The hot summer is the prime time for TV dramas to be broadcast.Major video websites have launched high-profile summer masterpieces one after another, hoping to stand out in the fierce competition for ratings.According to statistics, on August 1st alone, 9 high-profile TV series were broadcast on video websites such as Tencent Video, iQiyi, and Youku.These dramas cover a variety of themes such as ancient costumes, fantasy, and cities, and many of them are performed by talented actors.

《The Strange Stories of the Tang Dynasty: Journey to the West》: An investigative drama in the ancient costume fantasy unit produced by iQiyi, starring Yang Xuwen, Yang Zhigang and others.With its wonderful plot and outstanding acting skills, the drama has exceeded 10,000 views on iQiyi.com, and its views on Yunhe have exceeded 65 million, an increase of more than 1 million, accounting for 27.2“. It can be said to be the "number one hit" on the video platform this summer.payment".

《Little Couple》: An urban emotional drama also produced by iQiyi, starring Yin Tao, Guo Jingfei and others.Compared with similar works, this drama shows more ordinary families in life, showing the deep feelings between husband and wife and their mutual understanding and support when facing real difficulties such as unemployment.On the iQiyi platform, the play's cloud play volume reached 3 million on the first day, accounting for 2”.

《Bing Xueyao》: A fantasy drama launched by Tencent Video, starring Gao Weiguang, Ouyang Nana and others.Although the playback volume on the first and next day was a bit "confused", Tencent Video's popularity on the site still exceeded 23,000, and Yunhe's playback volume exceeded 12 million, an increase of 2 million, accounting for 5.3%.Director Li Muge's previous works have been very popular, and it is exciting to see whether he can continue his track record this time.

《Private Romance》: An urban emotional drama jointly produced by Mango TV and iQiyi, starring Zhang Jianing, Wei Zheming and others.The play has a fast pace, and the emotional development of the male and female protagonists is also very fast and fascinating.

《The same name in the world》: This costumed fairy tale drama is jointly produced by Mango TV and iQiyi. It has a very strong starring cast, including well-known actors such as Jing Tian and Zhang Linghe.The plot is fascinating and able to attract the audience's attention, although the details still need further improvement.

《The Day I Met You》: A youth idol drama launched by Youku Video, starring Zhang Jiongmin, Jiang Zhinan and others.Although the early plot is fascinating, as the plot develops, some unnatural plot arrangements appear, which is a bit regrettable.

《Burning Sand Volleyball Girl》: This youth inspirational drama jointly produced by Tencent Video and iQiyi, starring Zhang Xueying, Xu Lingyue, etc.Unfortunately, the plot and presentation techniques of the play were relatively blunt and failed to fully touch the hearts of the audience.

《Please take care of her in the body》: A modern fantasy comedy produced by Tencent Video, starring Wu Jiayi, Yang Kun and others.Both the plot and the acting of this drama give people a refreshing feeling, but it failed to attract enough attention, which is really regrettable.

《Young White Horse Drunken in the Spring Breeze》: An ancient costume martial arts drama launched by Youku Video, starring Hou Minghao, He Yu and others.The show had great momentum in the early stage, but as the plot developed, some chaos appeared and it failed to fully meet the audience's expectations.

[Online video platforms compete for ratings]

It is worth noting that these popular TV series are not exclusive works of a single platform, but are jointly created by multiple video websites.This shows that major video websites are increasing cooperation and jointly creating high-quality content in order to occupy an advantageous position in the fierce ratings war.

Take "Four Seas with the Same Name" as an example. The drama is jointly produced by Mango TV and iQiyi. It not only draws on the film and television resources of Mango TV, but also receives the traffic support of iQiyi. It will undoubtedly greatly enhance the exposure of the drama.degree and influence.Similarly, "Little Couple" and "Private Romance" are also jointly created by iQiyi and Mango TV, which shows that cooperation between video platforms has become a trend.

In addition, some video platforms have adopted other strategies to attract users.For example, iQiyi invested heavily in "Tang Dynasty Strange Stories: Journey to the West" and introduced well-known actors in order to obtain higher ratings and reputation.Tencent Video has also put a lot of effort into Bingxueyao, hoping to increase its influence in the field of fantasy dramas.

Major video websites are competing for dominance in the summer TV drama viewing market through various means, such as joint production and heavy investment.This ratings war will undoubtedly continue for a period of time, and viewers will undoubtedly receive more "gifts" of high-quality content.

[Audiences expect better content]

Although the overall quality of these popular dramas is good, there are still some problems.For example, - The Day I Met You - had some unnatural plot settings in the later period, - The Girl Who Burned Sand Platoon - had a slightly stiff acting technique, and - The Young White Horse Drunk in the Spring Breeze - was also poor in plot development.There was some chaos.

This undoubtedly brings some regrets to the audience.For the audience, they expect to enjoy better and better works.An excellent TV series must not only have a fascinating plot, but also have excellent acting performance, and it must also strive for excellence in details.

Therefore, when competing for ratings, major video platforms should pay more attention to the quality of the content itself.Only by continuously improving the intrinsic quality of the work can we truly win the hearts of the audience.In the future, I believe these video websites will conduct more in-depth exploration and polishing of the content and provide viewers with a more exciting audio-visual feast.

High-quality content triggers video platforms to rush for promotion

The summer TV drama ratings war is in full swing

[Video platforms recommend each other’s masterpieces]

As these high-quality TV series have been broadcast on major video platforms one after another, the audience has responded enthusiastically, and platforms have also launched active content promotion.

Take "Tang Dynasty Weird Stories: Journey to the West" as an example. This ancient costume fantasy drama has achieved good results on iQiyi with its excellent plot and acting skills.iQiyi will naturally not miss this opportunity and actively recommend this masterpiece to the audience.At the same time, Tencent Video also took the initiative to recommend another masterpiece of its own production - Bingxue Yao - to the audience.The two platforms recommend each other so that more audiences have the opportunity to appreciate these masterpieces.

Similarly, "The Same Name in Four Seas" and "Little Couple" jointly produced by Mango TV and iQiyi have also been vigorously promoted by the two platforms.This not only expands the exposure of these dramas, but also further deepens cooperation between video platforms.On these platforms, viewers can enjoy more and more high-quality original content in one stop.

It can be said that major video platforms are taking a more proactive and positive attitude to recommend to the audience high-quality drama series produced by themselves and their partners.This not only allows viewers to gain richer audio-visual enjoyment, but also promotes in-depth integration between video platforms.

[High-quality content becomes the focus of competition among video platforms]

It is worth noting that competition among video platforms is increasingly focusing on the quality of the content itself.

In the past, video platforms focused more on traffic and user scale.However, with the continuous development of the industry, high-quality content has become the key to attracting users and increasing influence.Major platforms have increased their investment in high-quality drama series, hoping to impress users with excellent works and gain an advantage in the fierce market competition.

It is precisely based on this understanding that cooperation between video platforms has become increasingly close.Joint production can give full play to their respective resource advantages and achieve complementary advantages, thereby creating more high-quality masterpieces.This not only provides the audience with an excellent audio-visual experience, but also promotes the development of the entire industry.

At the same time, major video platforms are also paying more attention to innovation and differentiation in content planning.For example, Tencent Video's "Bingxue Yao" incorporates fantasy elements, while iQiyi's "Tang Dynasty Weird Stories: Journey to the West" attracted many viewers with its unique detective theme.This differentiated content supply allows viewers to find works that are more suitable for them among a wealth of choices.

In the future, competition between video platforms will surely focus more on content quality and innovation.Only by continuously launching higher-quality and more distinctive works can the platform truly win the favor of users and occupy a place in the increasingly fierce market competition.

[Audiences expect continued improvement in content quality]

Although the overall quality of these popular dramas is good, there are still some regrets.For example - The Day I Met You - had unnatural plot settings in the later period, - The Girl Who Burned Sand and Platoon - had a slightly stiff acting technique, and - The Young White Horse Drunken in the Spring Breeze - also appeared in the plot development.Some questions.

This undoubtedly brings some regrets to the audience.For the general audience, they look forward to enjoying better and more refined works.An excellent TV series must not only have a fascinating plot, but also have excellent acting performance, and strive for perfection in every detail.

Therefore, in the future, major video platforms must continue to improve the quality and taste of their works in content creation.Only by continuously launching high-quality masterpieces to meet the increasingly critical appreciation needs of the audience can we truly win the hearts and minds of users.

I believe that in the near future, audiences will be able to enjoy more outstanding TV series.Whether it is plot design, acting performance, or detail control, these high-quality works will surely make the audience excited and feel the charm of audio-visual art.

The above is all the content compiled by the editor on the topic of fierce "ratings war" in hot summer TV series. In fact, as the plot develops, there may be more eye-catching plots and some details that are difficult for the audience to understand..In order to allow the audience to fully understand the plot and details of the movie/TV series, we recommend that you continue to pay attention to our line lessons.