《Celebrating More Than Years 2》Becomes Disney's most popular mainland drama

The long-awaited show - Qing Yu Nian 2 - that many viewers have been waiting for has just been aired recently, but it has already attracted widespread attention and enthusiasm during the promotion stage.Now that the series has been officially aired, the audience's evaluation of it has not diminished. In particular, Qing Yu Nian 2, Disney's most popular mainland drama, has been the focus of recent discussions.

Recently, the TV series - Qing Yu Nian Season 2 - written by Wang Juan, directed by Sun Hao, starring Zhang Ruoyun and Li Qin, and starring Chen Daoming, was broadcast, triggering a craze for watching the drama.

《Qing Yu Nian Season 2》Adapted from the novel Qing Yu Nian by Qing Yu Nian, a writer under the China Literature Group, the story tells the story of Fan Xian, a young man with a mysterious life experience, who has gone through various tests and tempers in his family, rivers and lakes, and temples.Upholding justice and kindness, he started a new journey in life and continued to write this unusual and hearty life legend.

Overseas audiences are also following the show.《Celebrating More Than Years》 Since the second season was launched, it has become the most popular mainland Chinese drama ever aired on Disney's streaming platform Disney+. In America, Australia, and Europe, the series is broadcast through Youtube and viki, and its popularity continues to rise.

Why do overseas audiences also love Fan Xian?

“Audiences at home and abroad have relatively consistent judgments and preferences for the characters in the play.”Wang Qiao, vice president of Xinli Media, a subsidiary of Yuewen Group, said in an interview with reporters that based on their research on overseas markets and feedback from netizens, the setting of each character in Qing Yu Nian has broken the nationalOther boundaries“, resonates with audiences in many countries.

Wang Qiao believes that it goes without saying that the main characters - Qing Yu Nian - Fan Xian, Lin Wan'er, Qing Emperor, etc. are attractive, but supporting characters like Wang Qinian are also popular among people who like the relaxed style of their characters because of their hilarious character styles.recognized by overseas audiences.

"Qing Yu Nian", created by the writer Mao Ni, has a unique temperament in the online literary circle, with a style of "mix and match". It has been adapted into a TV series, retaining the legendary color of the original work: comedy and tragedy coexist, and it has both a sense of history and science fiction attributes.Fan Xian, who has an independent modern consciousness, is placed in an ancient situation, and he cannot have smooth sailing. On the contrary, in order to pursue modern values ​​such as equality and freedom, he has to pay a heavy price along the way.An idealist who challenges the world.The protagonist represented by Fan Xian is the epitome of millions of ordinary people in the world.

The original work created by Mao Ni provides a solid foundation for the series' continued overseas expansion.

Wang Qiao believes that, first of all, the world view of the story he built is very imaginative, so the series is still very different from conventional costume dramas. The sense of Internet created here has attracted a large number of young overseas audiences.

In addition, the 《 Qing Yu Nian 》 novel is large enough, with a literary volume of more than 3 million words, and the 《 quarterly broadcast 》 method has created the basis for the vitality of this IP communication.

《Qing Yu Nian》The first season has already gone overseas and is being broadcast in 27 countries and regions on five continents around the world; while the second season has already implemented cooperation with Disney before it was launched and released simultaneously around the world.

”The first season has been broadcast in many places overseas for more than one round, and its popularity continues to this day. Now everyone is focusing on the second season.Therefore, the ‘Qing Yu Nian’ IP comes with a very good foundation for overseas expansion.“

Regarding the promotion of domestic dramas on overseas platforms, Wang Qiao mentioned that the drama studios hope that these platforms can find different promotional highlights in different countries and regions, and will not restrict the other party from using the same introduction - language - as the domestic dramas.—.”We give our partners more freedom and tolerance, and work together to help Chinese content go global“.

The film and television adaptation of literature has been a hot topic in recent years. In addition to serious literary works, more and more online novels have become important text objects for adaptation.

In Wang Qiao’s view, overseas audiences will mainly focus on the presentation of the content itself. As far as going overseas is concerned, we emphasize the uniqueness of the content itself, and want to gradually narrow the difference between TV dramas and so-called online dramas.The difference between film and television adaptations of traditional literature”.He said that film and television practitioners should also treat and create with a very serious and serious attitude towards the film and television version of online articles.

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