《The Princess Royal》“ hard controlled by Youku”

Recently, "The Princess Royal" starring several outstanding actors was aired. The ratings and popularity after the airing were also very good. The plot and characterization in the play were also very good. It is a movie worth watching.Excellent drama series.《The Princess Royal》“Hard Control by Youku” People have been discussing it a lot recently, so I will tell you about it next.

《Mo Yuyunjian》's HE still left the audience wanting more, and the editor was obsessed with another costumed sweet comedy.

When lamenting Youku's deep reserve of drama series and its unconventional ideas, the market also responded quickly.There was previously a summer show“ debut” - Mo Yuyunjian - that was going crazy, now - - The Princess Royal - the number of reservations on the site exceeded 4.45 million before the broadcast, #The Princess Royal Marriage First, Love Later##Topics such as the princess kneeling down and the prince consort being sent to jail # #PRINIZHAN Feast for Men Love Now # have firmly dominated the hot searches, becoming the top 1 most popular drama on Youku on the first day of its broadcast in 2024, and steadily catching the second wave of popularity in the summer season.

It can almost be said that the Youku dramas that have been popular since the beginning have become the biggest winners in the first half of this summer season.Needless to say, it has stabilized the previous wave of new users. The Princess Royal-style aesthetic innovation and realistic attention to contemporary emotional relationships have made the editor want to find out more while empathizing with it.

Couples who restart their lives become best friends. This time the audience has their own way to enjoy the drama.

Who would have thought that the spiritual state of this costume sweet comedy has reached the next level. The smooth plot and eye-catching pictures are not enough to summarize its brilliance. Instead, the audience with different aesthetics provides a more open way of watching the drama.

On the day of the broadcast, most of the audience naturally came to watch the drama "Restarting Life" and started watching dramas to relieve the summer heat.The male and female protagonists kill each other and restart their lives simultaneously. At the age of 38, using an 18-year-old body to start a fun drama mode, it can be said to be a unique domestic entertainment.From the beginning, the middle-aged version of Mr. and Mrs. Smith in ancient costumes who seem to be inseparable but have their own thoughts, to restarting life and trying to turn BE into HE, it is sweet, refreshing, and fascinating.There are also many viewers who come to examine Li Rong and Pei Wenxuan, the youngest middle-aged couple.The weighing of pros and cons and mutual suspicions hidden behind 20 years of marriage, the sense of "indistinguishable love and hatred" of working independently and being conceited about life and death were stabilized by the two young actors in the first episode.Zhao Jinmai, who rarely appears in costume dramas, controls the aura of the 38-year-old eldest princess and changes her mood when she mistakenly believes that the person who poisoned her is the consort, all of which have strengthened the audience's expectations for a young girl to transform into a middle-aged empress in the later period.

Naturally, there are also viewers like the editor who come to watch the leading mental state of the characters in the play.After restarting their lives, the male and female protagonists not only sat together to discuss the causes of each other's deaths in their previous lives, but also seriously analyzed who the heroine should marry this time, and even thought about remarrying. Why is it not considered emotionally stable/duplicity in ancient costume?What about riding on love?​

The frequent emergence of high-quality dramas in recent years has not only raised the level of production of high-quality dramas, but also raised the audience's appreciation threshold. This summer season has further verified this trend: big productions and strong lineups of top dramas are not a magic bullet for traffic., this audience has its own rhythm and aesthetic DNA of following dramas.

The reason why The Princess Royal is loved by the market is that it subverts the logic of revenge dramas, caters to the demands of a wider audience for dramas, empathizes with the emotional relationships of young people today, and uses the drama to createConvince people and move them with emotion.It’s not that the drama-loving DNA of this audience is difficult to understand, but that only by constantly introducing new top ideas can we firmly grasp and capture this audience.

With its Machiavellian background and sweet style, how did The Princess Royal capture % of the audience?

The hot search terms before and after the broadcast vividly summarized the initial impression of The Princess Royal: #The Princess Royal Costume Edition Goodbye Lover#.May I ask where this audience is following the drama?It’s like entering the royal version of the Marriage Observation Room. The unhappy spouse turned into a good couple. He helped me stand up and I can love again for another 20 years.With a plot-based drama core and a light-hearted light comedy style, The Princess Royal shows what it means to want and want. Naturally, this is also the key to its ability to quickly capture the audience.

After watching three episodes in one go, the editor's first impression is that the character setting of The Princess Royal is advanced and extreme, and it can be said that it has a perfect grasp on the psychology of female fans and even the young people of this generation.In which costume drama, the heroine starts her life by trying to teach the hero how to be a good person?One is a princess to be married who is treated as a pawn, and the other is an eighth-grade official with foreign debts. The heroine not only saw through the famous scene of jealousy among some men at the spring banquet to choose the prince-in-law, but also made a strong choice of the one who came to beg him.The male protagonist married her and threw her into the lake, which was both crazy and satisfying.Of course, the heroine Li Rong is not some “criticized” eldest princess, and the male protagonist Pei Wenxuan is even called the “human ideal” by the producers.

Secondly, the multiple CPs derived from the new character relationships in the play are also very interesting and full of realistic concerns.The relationship between Li Rong and Pei Wenxuan as “best friend” and “ally does not have the narrative of men being superior to women or domineering CEOs that are common in traditional costumes, especially palace dramas. There is no sense of overlooking or caring. Instead, it releases the values ​​​​of equality between men and women.The relationship between the male and female protagonists is not about who stands in front of them and who hides behind them, but about fighting side by side and re-choosing the identity of allies who trust each other.This also reflects the current public's avant-garde aesthetics of the relationship between men and women, and even allows the audience to find the prototype of their own emotional relationship.

The combination of multiple CPs and group scenes with different identities in the play also present different flavors.The protagonists Li Rong and Pei Wenxuan are in the mental state of 38 or 40 years old. Both of them express their relationship in a quarrel-like manner. They speak out and scold when they are angry. From enemies to allies to best friends to lovers, not onlyThere is less resistance and twists and turns, and it also refreshes the audience's blood.Shangguan Ya and Su Ronghua's previous and present lives were of 25- and 28-year-old ”semi-mature“ mentality, while Li Chuan and Qin Zhenzhen were 18- and 20-year-old boys and girls' ”pure love“ model.As an editor born in the 1990s, I was not surprised to be ” caught by the novel relationship between the male and female protagonists.

Thirdly, the rhythm is fast and does not go into details, and the aesthetic balance is just right, which lays the foundation for this sweet comedy and adds a refreshing drama quality.With elements such as loving and hating, restarting life, marrying first and loving later, although the relationship between the characters is quickly taken up at the beginning, the audience is still left wanting and interested.

The appropriate blend of heaviness and lightness not only lowers the threshold of appreciation to a certain extent, but also combines the historical structure of the Wei and Jin Dynasties with a relaxed and humorous narrative method to suddenly pop up in the sophisticated aesthetics of Fuhua Tao.The Jinjiang-style and Ba-zong-style lines made the editor who surfs the Internet all the time laugh out loud:

The previous life ended with regrets, and the male protagonist confessed his sincerity before his death, "You are the only blessing and misfortune that I can't avoid in this life"; after restarting his life, he saw the 18-year-old female protagonist devoted herself to the lover in her previous life, and the male protagonist secretly gritted his teeth and said, “Li Rong, you are playing with fire”; the two of them kept bickering and refusing to give in to each other while running for their lives. The heroine “high-value” spoke, “I am a princess, what's wrong with having princess disease”.The innovative model of 《The Princess Royal》 obviously also has important reference value for the long-form drama market where short dramas and cool dramas are prevalent.

The guide to popular summer dramas has been updated on Youku

As a specialist in the production of hit dramas, Youku has had a successful start to the summer season.If you continue to look back, you will find that the output of Youku dramas is continuous and stable, and this continuity and stability is rare in the summer drama market where audience aesthetic innovation and fierce competition have been fierce over the years.

In the first half of the year, whether it was the beautiful opening of Huajian Ling, Xi Huazhi, Mo Yuyunjian, the Three Heroes of Ancient Costume, or the dim fire of the realistic suspense track,《-Rebirth》《Cocoon 2》, as well as the upcoming《Snow Maze》 and other works, both of which have both quality and innovation.

In the first half of the year, Youku accounted for 6 of the top ten most-played online dramas.According to the Beacon Professional Edition - the Drama Market Insight Report for the First Half of 2024 -: Among the top 10 online drama feature plays in the first half of 2024, - Mo Yuyunjian - topped the list, with a cumulative feature playback volume of over 2.3 billion, ranking No.The second and third places are - Xi Huazhi - Hua Jian Ling -. Top 10 online dramas Youku takes the top five, and a total of 6 seats in the top ten.In terms of average views of H1 new drama feature episodes in 2024, Youku - Mo Yuyunjian - Freshman - ranked second and third respectively.Previously, according to Yunhe data, Youku - Xinsheng - also won the championship in multiple dimensions such as online dramas, suspense dramas, and short-form dramas in terms of average episode views (V30).When it comes to the summer season alone, Youku has already won the first half.As the fastest drama to reach 10,000 views on Youku in 2024, - Mo Yuyunjian - not only achieved overseas export, but also broke many Youku commercialization records.《The Princess Royal》 also received a cumulative exposure of 2.259 billion on Maoyan before it was launched. After its launch, it was searched on many Weibo and became a hot topic on the entire network.

Behind the multi-faceted results of Youku dramas, on the one hand, is its rich experience and multi-faceted considerations in scheduling and broadcasting methods.In terms of broadcast schedule, there are two cool costume dramas in the summer. One - Mo Yuyunjian - is selected to be released at the end of the major drama, and the other - The Princess Royal - takes over from the former and is selected as a popular one.After the series ended, the sequel of the leading IP was broadcast and launched before the opening of the Olympic Games. While stabilizing the summer traffic, it achieved the best schedule at the right time and in the right place. This also provided the basis for - The Princess Royal 《The detonation provides the prerequisites.

On the other hand, it is in line with the trend of the times and has bold and spicy content aesthetics.At the Shanghai TV Festival's New Aesthetics, New Subjects, and New Expressions seminar on June 25, Youku Vice President Xie Ying also shared the methodology for continuously producing excellent works on the platform, that is, good content + good creators + actorsadaptation“.Needless to say, the weight of good content is an eternal theme for long video content creators.Producer Yuan Yumei once shared that during the creation process of "The Princess Royal", Youku not only understood the content, but staff members who had read the original work would provide insights into famous scenes in the book, and also gave the creator full trust.​

If you want to do your job well, you must first sharpen your tools. A good creative director is also a sharp tool for forging good content.Behind - The Princess Royal - are - Fanhua - the scenery production team, - Fengshen - the first photographer Yan Daiyao, - the secret corner - the long season - the lighting engineerSun Kunliang, Han Zhong, a well-known art director who prefers Wei and Jin culture, etc., have a strong and excellent behind-the-scenes creative lineup, but they did not let The Princess Royal be restrained.Producer Yuan Yumei said frankly at the film viewing meeting that after recruiting a strong creative team, it is still possible to make various adjustments in a results-oriented manner regardless of reputation, and these are also thanks to Youku. What is the most expensive?Doing the right thing is the most expensive.”

The key word for adapted actors is the word “Adapt”.If you watch too many Youku dramas, you will find that Youku is indeed not superstitious about traffic theory. The chemistry between Zhao Jinmai and Zhang Linghe, who can be regarded as “newcomers in costume, is unexpectedly good.The producer has also admitted that one of the purposes of selecting actors is to be young and to choose "new faces" in costume dramas as much as possible, in order to bring freshness to the audience.The previous one - Huajian Ling - starring Ju Jingyi and Liu Xueyi also made Liu Xueyi famous for the first time in a starring role.》Xi Huazhi--It is even calculated that there are 20 pairs of CPs in the whole drama, and netizens jokingly call it a paradise of CP”.

This summer season, the surprises of series duration are overwhelming. Behind the successful bets is Youku’s continuous innovation based on good content, good creators, and suitable actors. It is also the long video platform that can seize “”audience,“ grasp” the underlying logic of the summer season.The first half of the summer is in full swing. Are there any surprises we can’t wait for?

The above is all about《The Princess Royal》being controlled% by Youku.If you want to know more about this film and television drama, we sincerely invite you to continue to pay attention to the line class.In the coming time, we will provide you with more detailed and rich plot analysis, character introductions, filming locations and other aspects.