Ji Mingtang (played by Wang Runze), the successful CEO of a company, came to the Northwest of China because of an online love affair. Unexpectedly, he staged an adventure of "Prince of the Desert". Here he met someone worth his life.He protects the sweet and sassy girl Xiang Muyang (played by Zheng Zihao) and leads local college students to start a business and get rich. They gain a new direction and start anew!