The book 《 Bizarre Behavior 》 provides an in-depth analysis of various irrational behaviors that often occur in human beings' daily economic decisions.Through vivid cases and experiments, Ariely reveals the traps we often fall into when shopping, investing, working, etc.These traps are especially obvious during shopping sprees like Double Eleven.

Is shopping around really worth the money?During the Double Eleven rush, many consumers may blindly compare prices due to various promotional methods, ignoring the actual value of the goods themselves.Ariely pointed out in the book that humans are often susceptible to the influence of relative value, that is, they believe that higher-priced goods must be better.But in fact, value is not only determined by price, but also involves many aspects such as the quality, use, and personal needs of the product.So it’s not always wise to shop around, the key is to identify your needs and find something that actually meets those needs.

Is the limited-edition sale really worth the scarcity?During Double Eleven, many products were gimmicked with “limited quantity” or “limited time” to attract consumers to snap up.However, Ariely reminds us in - Eccentricity - that limited edition does not mean scarcity, nor does it mean higher value.Human beings often have a natural pursuit of scarce resources, but this pursuit is often irrational.When shopping, we should pay more attention to the actual value of the product itself, rather than being fooled by limited edition gimmicks.

If consumers are unfortunate enough to encounter misunderstandings during Double Eleven, they may be able to find the answer from the science of eccentric behavior.This book not only reminds us to consume rationally, but also teaches us how to make wise decisions in a complex economic environment.By reflecting on our shopping behavior, we can avoid falling into the same trap again on future shopping days.