《another solution to blue》

《Another Kind of Blue》This well-produced TV series brings you a very good viewing experience, and the various contents in it are highly discussed. Here《Another Kind of Blue》anotherThis solution is deeply loved by everyone. Today, the editor will take a look at another solution of another kind of blue with you.

《Another kind of blue》

Anxiety, involution, and the chill of urban struggle have become a common resonance among young people, and the healing creation of returning to the countryside has begun to become another refreshing stream.

On May 8, Mango TV Manman Studio's original self-produced series - Another Kind of Blue - premiered on Hunan Satellite TV and Mango TV.The play is directed by Director Li Ang, starring Song Qian and Zhou Yimin, with Liu Mintao as a special star, Liu Chang, Zhu Yan Manzi and others. It tells an inspirational and emotional story about an urban professional who returns to his hometown to start a business.

As soon as the show was aired, it ranked first in the prime-time ratings list on Maoyan with a market share of 2.22%. At the same time, in the VLinkage drama character new media index, Chen Xiaoman, played by Song Qian, also soared to the top of the list after the premiere.Single second.

Chen Xiaoman (played by Song Qian), a generation of porcelain who works in the financial industry in Beijing, is determined to return to his hometown to revive his father's ceramics business after working hard in the workplace for many years.On the road back to his hometown to start a business, he walked side by side with his former boss Keyan (played by Zhou Yumin). The two gave each other courage and support in career and emotions, and innovated the porcelain manufacturing industry step by step.

It is based on ceramic culture, shot in Jingdezhen, and focuses on traditional culture and the craftsmanship of craftsmen. Before the show was launched, the number of reservations on the Mango TV site exceeded 1.5 million.On the night of the premiere, a Weibo topic about Chen Xiaoman being stabbed in the back in the workplace #workplacesoftknifezhenxinwozi# resonated with countless workers.As for the discussion about the starring role, topics such as Victoria Victoria Song’s role as Chen Xiaoman, such as #宋奇新剧剧狠人 intangible cultural heritage#, also went straight to the Sina hot list.

The beginning of the story goes back to the days when Chen Xiaoman and Ke Yan were still working hard in Beijing in reverse order. On one side is the high-pressure business competition in the financial industry, and on the other side is the backstabbing and friction in the workplace.Although the protagonist becomes more courageous as he fights, he also tortures himself again in the face of adversity.Like the fast pace of the city, the opening chapter of -Another Kind of Blue- is compact and refreshing.

Different from common settings, Chen Xiaoman's return home is not an escape and relaxation after being frustrated in the workplace.The girl who grew up in the city of ceramics has been eager to pick up her father's business since she was a child. She loves her hometown and ceramics. Even if she joins the financial industry, she has always been eager to save enough capital to return to the family business.

From a character arc perspective, Chen Xiaoman’s growth has always been both internal and external. Internally, she chooses to listen to her inner voice to become a better version of herself. Externally, she continues to develop and innovate, inheriting the ceramic craftsmanship of her father’s generation while also allowing her to become a better person.Traditional industries are revitalized with new vitality.

Facing the turmoil in life and career, as well as the longing for hometown in her heart, in the subsequent plot trend, the melody of Chen Xiaoman also began to accelerate and sublimate. She began to pick up her favorite pottery craft again, and in her careerShang Ye gradually transformed from superior and subordinate to comrades-in-arms with Keyan.Together, she and Keyan broke down the inertia of their past selves and life bit by bit, and saw each other's fragility and light.

Taking the protagonist's growth as the main line, - Another Kind of Blue -'s storytelling expression on issues such as returning home to start a business, cultural inheritance, and renewal of traditional ceramic craftsmanship is both warm and poetic.

Choose | Return to hometown and understand hometown

Young people returning to their hometowns to start businesses has become a new trend in recent years.In nature, migration refers to long-distance migration with a certain periodic pattern.For today's young people, returning to a familiar land and warm hometown is a kind of spiritual journey for them.

In the past, young people in small towns went out to put down roots. Now, going out for a venture may be to come back again.In the context of rural revitalization and cultural self-confidence, returning to one's hometown has become another kind of poetry and distance in contemporary youth culture.And this time - Another Blue - the camera is focused on such a young group.

Chen Xiaoman is the most typical epitome of this group.As a member of the porcelain generation, Chen Xiaoman grew up witnessing the craftsmanship and inheritance of porcelain culture from his father's generation.But on the one hand, it is traditional handicraft skills, and on the other hand, it is the mainstream of going to big cities under the rapid development of the times. In the struggle between the moon and sixpence, Chen Xiaoman also followed his family's expectations of himself to learn finance and move to the city.

But my love for ceramics is always like a weak flame that never goes out.Chen Xiaoman, who is in the workplace, is like all ordinary office workers. She is a worker in the cubicle, and she is often the one who takes the blame in the business.

The story begins among the buildings in the city. Chen Xiaoman leads a high-pressure workplace life. The city has its own cruelty and beauty, but it is never Chen Xiaoman's wish and sustenance.

Based on her predicament, this is not only a dilemma in the workplace, but also the beginning of self-awakening.

Taking two career disappointments as motivating events and using things to guide people, the tenacious Chen Xiaoman also saw himself and his wishes more and more clearly in the face of adversity, and determined to return to his hometown.From the struggles and brilliance of the little characters, we can clearly see Chen Xiaoman's deep love for his hometown and his free and easy self.

The picture focuses on the current plight of young people who have returned to their hometowns to start businesses and the protection and inheritance of millennium-old porcelain culture. - Another Kind of Blue - has attracted the attention of more than 20 mainstream media including Xinhuanet, China Daily, and Hunan Daily as soon as it went online.Official media recognized Another Blue's innovations in intangible cultural heritage, national porcelain culture and theme creation.

If we say that Chen Xiaoman's return is a kind of local sentiment and the inevitable pursuit of love.Ke Yan, who is labeled as a financial elite, has a different atmosphere and style.

As a victorious general in investment banking, Ke Yan has both a glorious resume and wise workplace qualities.But the market is ups and downs, and even Keyan can hardly make progress all the way.At the beginning of the story, Keyan's business venture failed. This reversal also became a new opportunity for him to leave the city and start over in Jingdezhen.

Jingdezhen reunited again, and the relationship between Ke Yan and Xiao Man was no longer a superior-subordinate relationship in the workplace. They began to illuminate and bond with each other. Under Ke Yan's warmth, Ke Yan also adjusted his rhythm and found a new battlefield that belonged to him.For Ke Yan, compared with the label of a rising star in investment banking, his heroic spirit of vast world and great achievements is particularly full of tension.

Although Ke Yan, who is currently working in an investment bank, seems to be almost perfect, as the career goes up and down and the protagonist's emotions heat up, the seemingly perfect Ke Yan will reveal more of his fragility and tenderness.

Choose | Return to hometown and understand hometown

Starting from "Go Where the Wind Winds", themes about returning home to start a business and self-searching stand out among urban dramas.These works ask questions from the perspective of ordinary people: Who defines self-growth as being only possible in the buildings and busy traffic of the city?

Being true to yourself, doing the career you love, and unconventional self-realization have also become a more diversified introspection in the drama market at this stage.

Also under such a great spiritual exploration, "Another Kind of Blue" is both healing and surging in terms of subject matter innovation.

In addition to the sweet and sadistic relationship between Chen Xiaoman and Ke Yan, Another Blue also delicately incorporates family and entrepreneurship in the context of their hometown, making the narrative richer.

In terms of family and even family relationships, Chen Xiaoman, whose parents died young, was also raised and protected by his family, but in the face of family interests, human nature is also complicated.Chen Xiaoman's return also caused ripples in family relationships.On the one hand, it is the pull of the family industry, on the other hand, it is the precious family affection. Everyone needs more love and tolerance to resolve it.

So what is the carrier of the arc of the characters and the flow of emotions?The answer to 《Another Blue》 is porcelain, which is not only the origin and return of the story, but also the inheritance and innovation of traditional culture.

Based on the ups and downs of the ceramic family and the craftsmanship of porcelain, - Another Blue - conveys the craftsman spirit of the ceramic capital through the indifference and warmth of the porcelain glaze, hiding the edge and being humble, and inclusive.At the same time, using the process of making porcelain as a metaphor, young life is like pliable clay. She repeatedly breaks, reshapes, kneads, and fires, and ultimately reshapes her life opportunities step by step.

As Chen Xiaoman returns to his hometown, the scenery - another kind of blue - also switches to blue bricks and black tiles, and thousands of years of kiln fire.A good story cannot only rely on lines and background settings. When Chen Xiaoman and Ke Yan walked in Taoxichuan, Yaoli Ancient Town, and Ming and Qing kilns, they felt relaxed and healing.The breathability of returning to nature is self-evident.

Focusing on ceramic culture and world-famous ceramic craftsmanship, in terms of theme innovation, "Another Blue" not only achieves the inheritance of cultural heritage and artistic aesthetics, but also shows another way of life for today's stressed young people.possibility.

In terms of style, it has both workplace business wars and the thorny road of starting a business, as well as the slowness and tranquility of Jingdezhen. Another Blue - cleverly finds the balance of passion and healing from the dual attributes of story and culture.The protagonists' common growth and two-way journey bring a healing and aesthetic unique to porcelain to the story.

Empowerment | Culture and tourism linkage, changing sceneries wherever you go

For Hunan Satellite TV and Mango TV, there is already a model for one drama to make a city popular.Through the integrated development model of film and television + culture and tourism, Another Blue is also presenting Jingdezhen, a simple and inherited porcelain capital, to a younger audience.

《 Another Kind of Blue 》 Using Jingdezhen as the key location, from the ancient town, the cultural and creative park to the firewood kiln, with the climax of the plot and the growth of the characters, the unique architectural villages and humanistic customs are panoramically displayed by changing scenery step by step..

Regarding the study of ceramic crafts, the creative team also did a lot of homework in advance. Before the broadcast, - Another Blue - released a pre-printed pure version - a trailer, in which Chen Xiaoman, played by Song Qian, and Chen XiaomanThe craftsmen draw and shape the pieces together, feeling the temperature of the soil from their fingertips.Recently, Hunan Satellite TV and Mango TV have also used Mango variety shows such as Riding the Wind and Waves to warm up new dramas through drama and variety linkage.

In addition, the blue and white lotus seed vat with eight scenes of Niulan Mountain created by Chen Xiaoman's uncle and successor of the blue and white porcelain factory Chen Huafeng (played by Huang Pinyuan) in the plot also appears in the Jingdezhen Royal Kiln Museum.From framing, material selection to in-depth creation, - Another Blue - respects traditional craftsmanship and ceramic culture.

While deeply integrating the drama creation level, at the drama promotion level, the project team collaborated with Jingdezhen Municipal Publicity and Cultural Tourism to jointly plan a joint poster between Jiangxi Jingdezhen Cultural Tourism and Another Kind of Blue.Giving full play to the communication influence of the official matrix account, Jiangxi local official media also gave strong support to Another Blue.On the occasion of the premiere, Jingdezhen Municipal Publicity, Cultural Tourism, Integrated Media, Ceramics Museum, and Ceramics University all released trailers on Weibo, video accounts, Xiaohongshu and other multi-matrix platforms. Many netizens in the comment area commented that they were very familiar with the filming location.Kind and looking forward to the ceramic stories brought by another kind of blue.

In addition, in terms of topic marketing on Weibo, Weibo intangible cultural heritage, Weibo culture and tourism and other vertical accounts also closely combine the intangible cultural heritage and cultural tourism themes to warm up the promotion of the new drama, and related topics once rushed to Jingdezhen cityTop 1 on the hot search list.

In addition, with ceramics as the main element, Xiaomang, a content e-commerce platform under Mango TV, has also developed derivative peripherals - Chun Shen Dye - based on film and television IP.Large porcelain cups were distributed to migrant workers at the Guomao subway entrance in Beijing, where they passed through, and creative publicity was used to arouse the resonance and attention of migrant workers for the series.

In line with the theme of ceramic culture, after the premiere, Today - Another Kind of Blue - also set up a theme market offline, - air transport - 15 Jingdezhen artist stalls with diverse styles, the market also opened including - beading experienceFive major experience exhibition areas including the area“,”drawing experience check-in area“,”glass craft display area“,”drama porcelain props display area“,”clothing styling display area, Song DynastyThe main cast members such as Qian Qian and Zhou Yimin also appeared at the market to promote the series.

A gentle and powerful story, unique to the beauty of Jingdezhen's utensils. When film and television IP and humanistic customs blend together, the audience can resonate more - another blue - the vitality of Chen Xiaoman's inheritance dream, and can also get closerI can see the traditional aesthetics and inheritance behind Jingdezhen from generation to generation.

Using the lens of warm realism to connect Jingdezhen, ceramic culture and youth groups is another sincere and unpretentious solution of Another Blue.

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