Hengdian Film and Television Festival kicks off on October 23: three major themed units launched

The 2026 Hengdian Film and Television Festival and Hengdian New Popular Literature and Art Week will be held in Hengdian, Zhejiang from October 23 to 28.A press conference held in Beijing recently announced three core themed units: Wenrong Award Ceremony, Micro-Short Drama Night, and Hengdian Theater Night.

At the press conference, Lin Yongjian, vice chairman of the China Television Artists Association and chairman of the two new committees, said that new literary and art organizations and new literary and art groups have become important forces in the literary and art industry.This literature and art week will unite these forces, provide a stage for young practitioners to display their talents, and provide practical samples for the development of new popular literature and art.

Lin Yongjian emphasized that the prosperity of new popular literature and art must adhere to the standards of both morality and art.Formulating industry norms and advocating the spirit of contract are specific tasks to create a healthy and orderly industry environment.