《All Wishes Come True!》Box office exceeded 400 million, competition for new summer films heats up

The box office of the domestic animated film All Wishes Come True! continued to rise after its release.The film exceeded 100 million yuan on the first day. As of 12:00 on July 23, the cumulative box office on the sixth day of release was approximately 415 million yuan, and the box office on that day was approximately 12.75 million yuan, still ranking first in the market.As new films arrive one after another, the follow-up performance of this Chinese-style animation has also become an important clue for summer movie theaters.

From breaking 100 million on the first day to breaking 400 million in total

《All Wishes Come True!》 was released on July 18, and the box office exceeded 100 million yuan on the first day, making a significant start for summer animated movies.In the following days, the film did not rely solely on the popularity of its premiere day, but continued to maintain a high market presence.On July 20, the cumulative box office was approximately 274 million yuan; on July 21, it reached approximately 325 million yuan; on July 22, it rose to approximately 370 million yuan; as of noon on July 23, the cumulative box office was approximately 415 million yuan.

Judging from this set of periodic figures, the film completed rapid gathering in the first weekend after its release, and can still maintain a single-day box office of tens of millions after entering the working day.For new summer movies, the stability of the first week is often better than a single node to explain whether the audience is willing to continue to go to the theater.《All Wishes Come True!》 is still at the top of the single-day list on the 6th day of its release, indicating that it will not soon withdraw from the audience's choice.

The film's release time is at a stage where the popularity of summer movies is increasing.The demands for student vacations, parent-child viewing and weekend leisure are superimposed, and cartoons and family-friendly works have a natural viewing space.《All Wishes Come True!》The traditional mythology is used as the entrance, which also makes it more clearly identifiable among new films of the same period.

How does the myth of national style enter the current cinema

《All Wishes Come True!》The Eight Immortals Crossing the Sea does not stay on the mythological label that the audience is familiar with, but puts the characters into a journey with a sense of comedy and adventure.Mortals, fairyland, magic weapons and folklore are intertwined in the same story line. The characters are not omnipotent from the beginning, but gradually find their own position in dilemmas and choices.

This setting allows the film to retain the imaginative space of national customs and myths, while also leaving a more relaxed viewing threshold.For family audiences with children, the distinctive characters, continuous adventures and lively visual scenes are enough to support a family carnival experience; for young audiences who prefer animation expression, the film's reshaping of traditional characters and group portrait relationships also provides a lot of room for discussion.

Summer animated movies often need to cater to different age groups, and 《All Wishes Come True!》's story treatment falls into this need.It is based on traditional culture, but it does not turn the expression into a simple display of knowledge. Instead, it allows the relationship between the characters and the rhythm of the level to take the audience forward.The spread of word-of-mouth among the first-round audience has become an important help for it to maintain its popularity after its release.

There is a relay of new summer films, and the competition for film arrangement continues

As we enter late July, competition in the summer movie theater market is accelerating.Commercial comedies, animations, family-themed films and imported family films have entered the market one after another, giving audiences more choices.For films that have already started selling, subsequent film schedules, weekend performance and word-of-mouth will directly affect the trend.

《All Wishes Come True!》The current advantage is that it has completed the transition from first-day attention to continuous screening.After the cumulative box office exceeded 400 million yuan, the film still needs to face the diversion of new films and changes in screenings.If it can maintain the enthusiasm of family audiences in the coming weekends and continue to attract secondary discussions among young audiences, there is still room for the box office curve to continue to rise.

The summer season is not just about the rise of a single film, it also tests whether the film can retain audiences over a long period of time.《All Wishes Come True!》It entered the market with Chinese-style animation and has delivered outstanding results in the first week.Next, the film schedule competition, word-of-mouth trend and weekend performance between it and new films of the same period will make this summer competition even more suspenseful.

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