“Public Relations”Explanation of internet memes

The explanation of Internet memes that frequently appeared in major barrage videos recently - what does public relations mean_what does public relations do - has become a new meme. Many netizens are confused about this. In order to help them understand, we have compiled the followingcontent.

“What does public relations mean_What does public relations do”Explanation of Internet memes

Public relations: communication and interaction between enterprises and the public

——Public relations—is the abbreviation of public relations, which refers to the communication activities carried out by actors (including organizations and individuals) with stakeholders and the public in order to achieve specific goals.There are different opinions on the definition of public relations. Lex Harlow, a famous American public relations scholar, has collected 472 definitions, and some people think there are thousands of them.

Simply put, corporate public relations means that in order to achieve strategic goals and overall interests, companies use information dissemination, external communication and other means to enable companies to better adapt to the social environment and establish, consolidate and develop good relationships with stakeholders.In modern society, corporate public relations has become an important means for enterprises to survive and develop.

What needs to be made clear is that public relations is not treating guests and giving gifts to build relationships as most people think, but a behavioral science that integrates communication, marketing, management, sociology, psychology, negotiation and other disciplines into one.Therefore, people working in public relations need to have comprehensive knowledge and skills for better communication and interaction.

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